We’re living in a time where you can get 20000 views a month and still be considered a ‘small’ blogger, so I’m guessing from my stats, I must be a tiny blogger, and I know a fair few of you that follow me also have small blogs like mine, so here’s some tips for what to do, how to keep going, and all that stuff!
Blog for Yourself
Blogging can be a real long slog. This blog is coming up on five years old, and it’s only the last year or two that I’ve actually had at least one view a day, or gotten more than one or two likes on a post. A lot of it is just shouting into the void and being surprised when someone shouts back.
If you’re not blogging because you enjoy it, you’re not going to get anywhere. It takes time, passion, consistency, and a lot of trial and error. A lot of the time, it’s a lot of work for very little external pay off, so the pay off really needs to be your own pride and happiness with what you’ve created.
Appreciate what you have
I don’t have many followers, I don’t get many views, I sure as heck don’t get many sponsorships or brand deals, and that’s fine. The small number of followers I do have are consistently brilliant, kind and supportive, I’d rather have 5 of them than 5000 ‘fans’ that don’t really care. The brands I’ve worked with may not be house hold names, but I enjoyed working with them!
It’s easy to get caught up in the numbers and statistics, but it’s much more important to think about what’s behind that. My 200 odd followers might be tiny in the grand scheme of things, but that’s a full 200 odd people, who care enough to read what I write and like my posts and leave nice comments. That’s awesome!
Whether you compare yourself to top bloggers, or others in your circle, just don’t. You’re not them, your blog isn’t theirs! People follow bloggers for that individual, you’ll do much better being yourself and showing off the ways in which you’re unique. If I wanted to read x blogger, I’d read their blog, you need to be yourself!
That goes for comparing numbers too. You’re getting numbers on your blog, they’re getting them on theirs, and that’s a-okay. I know what it’s like to get three views a week and see a blogger you chat to getting thousands, but that’s still three people reading your blog! Focus on yourself and your content, the rest will follow.
Finally, if you’re a tiny blogger, you need to promote yourself. I’ve known so many people with really small blogs that don’t promote it at all, not even to their friends or family, and then wonder why no one is reading their blog. It can be a bit daunting, I know, but I’ve learnt in putting myself ‘out there’ a bit more really pays off. Most of the time, people are really kind and supportive, so just get to it!
If you have a blog of any size, I’d love to hear about it and get a link to it in the comments!